Scott Taylor is the CEO and Co-founder of Perx Health, a digital healthcare app that uses rewards, games, and challenges to motivate behavioural change for people living with chronic conditions. In this discussion, Yianni and Scott work through the behavioural science and techniques used by healthtech to help supercharge patient willpower, how to break down complexity and barriers to adherence, and how this sustains engagement and life habits — supporting healthcare and better outcomes.
Key takeaways:
- At university, Scott studied behavioural economics and behavioural science. When he realised that all the theories he’d studied at university were being implemented most effectively in consumer and technology companies, he set out to bring these learnings to healthcare.
- In healthcare, one of the most common forms of trying to motivate patients to form habits and stick to their treatment in managing their chronic disease is education. However, this method isn’t always effective. Perx Health aims to bring gamification and other techniques to healthcare to increase patient adherence to treatment plans.
- Perx Health delivers a digital therapeutic program to thousands of patients using Perx Health daily, as well as working with some of the biggest healthcare organisations in Australia and the US.
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