Ricardo Escalon is the Director and Principal Designer at Thought Collaborative, an Australian human-centred design agency. He’s also a veteran of the industry, with over fifteen years’ experience. In this episode, Ricardo explains the importance of human-centered design and how, when it’s done well, it can power ideation, creation, and product or service delivery that helps customers achieve their goals.
Key takeaways:
- Software can be designed to effectively produce the desired result, but difficult to navigate in day-to-day usage. Human-centred design uses a human perspective to ensure your software is easy and intuitive to navigate, as well as effective at providing the desired result.
- Consciously designing for your customer beyond product or service features can set you apart from your competitors and engender incredibly strong customer loyalty, word of mouth referrals, and long-term business success.
- 66% of digital initiatives fail. They fail because they don’t get feedback from the customer or user input. For a healthcare provider to provide better health outcomes, they need the right tools. Understanding how they work and creating a list of criteria for selecting and evaluating this software is key.
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