Alan Zaia is an osteopath, and he’s also the Founder and CEO of Osteohustle. Osteohustle is a business and marketing company run by a team of osteopaths which helps osteopaths achieve their own version of success.
In this episode, Alan explains why he developed Osteohustle, and the digital-first approach Osteohustle takes, which enables osteopaths to build their own brands and achieve their own goals. With both the personal experience as a business owner, and now as a community leader supporting other osteopaths, Alan walks us through the typical approach, what’s in the members’ area, the basics of marketing, and so much more.
- After Alan graduated, he realised he knew how to be an osteopath but not how to run a business. So he spent two years speaking to over 300 clinic owners learning how to run a clinic, before creating Osteohustle with the information he had learnt.
- Osteohustle helps osteopaths with everything they need to know to start their own clinic: from building a brand to Instagram marketing; from managing time in-clinic to building a great clinic culture.
- Regardless of whether you’re an osteopath or not, the wisdom of the Osteohustle’s methods can add value right across healthcare and healthtech to take us closer to a world of digital health empowerment for all people.
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